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Free Webinar With Tom Ahern

June 30, 2020
11:45 AM to 1:00 PM
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FREE webinar featuring top fundraising trainer, Tom Ahern

Tuesday, June 30, 2020 - 11:45 am to 1 pm

Identity-Based Fundraising (aka Donor-Centricity 3.0)

Tom Ahern will share the latest research around donor-centered fundraising. 

In 2013, Dr. Jen Shang, a psychologist specializing in donor behavior, and Dr. Adrian Sargeant, a marketing professor, set out to see if they could increase giving by applying a few motivational principles. The results were astounding. Sending an extra thanks to donors 6 weeks in advance of the year-end appeal, for example, significantly increased average gift size. And adding an "identity" question to the reply device doubled direct mail response. They found that donors have as many as 10 different identities you can connect with, including "actual, ideal and ought-to" identities.

Ahern will discuss the research findings and demonstrate his personal "Is this me?" method of creating comms that are built to succeed.

CLICK HERE to register for this event!  

After registering, you will receive a confirmation email containing information about joining the webinar.

FREE to all AFP Members and Non-Members thanks to our generous sponsor!

QUESTIONS?  Contact Chapter Administrator Joe Pittman at [email protected] or 844-249-8806.

Documents

Tom Ahern June 2020 Presentation